All companies have competition. Usually, the competition will play fair and not use dirty or underhanded tactics to try to get ahead. Sometimes, however, companies that cannot compete on service or quality or price will use guerilla marketing to trash the reputation of a company they’re competing with. When this happens, SEO or search engine optimization can be greatly beneficial.

Writing high quality articles or press releases, or just optimizing your website for your company’s name will help you get ahead in the days of dirty competition. It is important to rank well on your company’s name, and to outrank any false reports or reviews that may be out there.

I’m not trying to advocate censorship - everyone deserves a voice. You just want to be the loudest voice out there.