I have to say that I am very fortunate that my fellow co-workers here at our awesome (yet always humble) Utah SEO firm have granted me access to post on SEO gurl. I have a rather limited knowledge of SEO compared to our resident link ninja and internet gurus, but I am certainly learning more and more everyday.
However, as the best copywriter this side of the Rockies, there is one thing I have learned for certain: the importance of having original copy on a website. As SEO gurl pointed out in a previous post, original copy is imperative primarily because the search engines (namely Google) will award higher rankings in organic searches to sites with original content than those with duplicate.
Still, it never ceases to amaze me how much people constantly underestimate the importance of original copy. And not just original but good, quality copy as well. So now potential clients and customers have found you, but no one will give your company (or any for that matter) a second thought if the website looks like it was written by a 7th grader. If you are trying to market a product or service or even just get your name branded, you need to have copy that is quality and professional or people will not want to do business with you. Original copy will enable potential clients to find you, while quality copy can help you retain them.