This is just a quick gripe about how Ebay always seems to come up in Adwords, no matter what you search for. For instance, I googled myself, and for some reason, an Ebay ad came up saying I could be found on Ebay. Hmm. Really? I didn’t realize I was for sale!

My point is, be careful about the keywords you bid on. Be selective, and remember that the more specific the term is, the more likely you are to have a sale. Granted, you won’t get as much traffic, but I believe if you go for the more tail terms (see the previous post about head and tail terms), you’ll have more success with your conversion rates.