Apr 28
New Linkbuilder Coming Soon! Posted by seogurl

No, we’re not hiring another linkbuilder at our Utah SEO company - I’m about 8 months pregnant, and we’ll be having a little baby boy sometime around June 8th. I’d like to say that the pregnancy has been my excuse for not writing more content for this blog, however, it’s just been a time issue.

I suppose it’s a good thing, considering Vizad has been super busy lately. I do need to make more time to write on my blogs, though.

At any rate, we’ll get some pics taken when Vizad’s newest linkbuilder comes to town! :)

Feb 01
Microsoft to Buy Yahoo? Posted by seogurl

Microsoft made a $44.6b bid to take over Yahoo, apparently in an effort to compete with Google. Makes me wonder, as someone in the Utah SEO industry, how this will affect internet marketing in general (if it ends up going through). Issues of anti-trust are being brought up by the Justice Department, so it will be very interesting to see how it plays out.

One interesting item of note mentioned in an article on msn: advertisers are expecting to double their online ad spend over the next three years. This is good news for the internet marketing industry - both seo and ppc companies can expect to see an increase in contracts from companies looking to compete online. At least that’s my take on it.

At any rate, I’m interested to see how this plays out. Yahoo has turned Microsoft’s offers before, but now it seems that they’re considering this one. We’ll see…

I realize this post isn’t really SEO-related, however, if I can draw some attention to how shady Qwest and Eschelon (Integra) are, it will make it worth it, and help them understand the value of SEO. They need to take care of their customers so we don’t have to resort to blogging about our negative experiences.

As a small business owner, I rely on the integrity of other companies to keep my business running. When we set up our office, we signed up with Qwest, because they were the biggest company, and the best, I assumed. I was wrong. As our phone/fax/internet bills increased every month, I realized I needed to cut costs, and find another company that would be more affordable.

We decided to switch our phone lines to Eschelon, and keep our internet and fax line through Qwest. Eschelon (which is now Integra) promised to save us money, and George Stewart, our sales rep, said the service would be great, and promised we would be very happy.

I guess phone service salesmen can be trusted as much as a used car salesman.

With Eschelon, our voicmail would go out every week. We realized that we were missing calls from clients, and not getting the messages they left. We would have entire days where our phone lines didn’t work. When I called Eschelon to complain, they told us all the phone companies in the area were having problems, and to be patient. It wasn’t THEIR fault. The problem was, our fax line with Qwest was working fine. Ha. Caught in a lie, Eschelon. Nice try.

We finally grew fed up of having phone lines that were totally unreliable. We decided to look into VoIP phones, and had those installed. We switched companies again, hoping to finally find one that would work for us.

Our current phones have been great, however, I soon received ginormous bills in the mail from both Qwest and Eschelon, because I had cancelled all plans with both companies. They said they were early termination charges. These charges were never discussed or disclosed to me - between the two phone companies, they wanted me to pay around $1,000 in charges for services that were completely unreliable. I was shocked. I can’t imagine charging a client a cancellation fee because they cancelled due to my ineptitude. I would humbly apologize and hope that I could make it up to them somehow.

Not Qwest or Eschelon. Nope. I had to pay. I called both to argue my case, and Qwest basically told me I had no options. They gave me an address to write a complaint letter to. I did so, and didn’t hear anything back. I wrote another letter, demanding a response. Finally, I received a response from a very nice lady, who told me there wasn’t much she could do, but she offered a $50 credit on my home phone since I was no longer a Qwest business customer. I still had to pay the outrageous fees. This angered me, but I realized I had to suck it up, and learn from the experience.

My dealings with Eschelon were very similar. I told them that I had to cancel because they couldn’t keep my phone lines working, and if I didn’t have phones, I would go out of business. After much back and forth, they said they would cut the “early termination” charge by 25%. I agreed to this so I could be done with them, but I’m not happy. It is outrageous that they tack on these fees. It’s like an extra slap in the face for an already dissatisfied client.

My lesson from all of this: read the fine print. As questions about early termination charges. And if at all possible, don’t sign any long term contracts. If the company is worth their salt, they will let you do month-to-month. (Our current company, Veracity, lets us do that.) There are reasons why these phone companies lock you in - because their service is sub-par, and their prices are too high. I’ve learned on of my lesson - stay away from Qwest and Eschelon, don’t sign long term contracts, and ask questions about any fees or charges they may tack on.

Dec 10
PubCon in Vegas Posted by seogurl

I just got back from Las Vegas where we attended PubCon, hosted by WebmasterWorld. It was a great internet marketing show - I’ll highlight some of the things I learned in subsequent posts.

We stayed at the Wynn - a beautiful 5 star hotel in a great location. We were on the 54th floor with an incredible view of the Strip. The pool area is exquisite, and the restaurants all offer fabulous cuisine. But enough about the Wynn…this is an internet marketing blog, and I need to stick to the topic! :)

There were many speakers and topics discussed. Overall, I think the show was somewhat basic, however, there were some more advanced panelists there that gave some good information and advice. I’ll cover my favorite speakers/classes soon.

One of the coolest perks were the tickets we got hooked up with for Vegas shows. Our group ended up going to see the Blue Man Group - it was a great show. I’ll write more about it in a bit, and try to post some pictures.

Thanks, WebmasterWorld, for a great show. I look forward to coming back next year!

Oct 23

Yesterday I attended the Utah 100 luncheon - it celebrated the top 100 fastest growing companies in Utah. While there weren’t any seo companies listed in the top 100, I think next year will be a different story. (Omniture, however, was ranked #10 out of 100, which is awesome. Congrats!) There are lots of excellent utah seo agencies that are growing like crazy, and I’d be very surprised if some didn’t make the list next year. Hopefully Vizad will be among them!

SewellDirect took 13th place - of course I have to mention them because that’s where Preston Wily, my husband works, and the reason I was at the lunch. (SewellDirect is an internet retailer of computer hardware and software.)

And finally, Doba, a drop shipping company, took first place. What an honor for them - being ranked as the fastest growing company in Utah for the past year. We’ve seen good things from them, and I’m sure their company will continue to grow and expand.

Congrats to all of the top 100 companies - Utah certainly is a great place to be an entrepreneur and run a business.

Oct 20
Pubcon Vegas 2007 Posted by seogurl

Yesterday I purchased tickets for myself and some employees to head to Pubcon this coming December in Las Vegas. Last year’s was a great show - I really enjoyed listening to Guy Kawasaki’s keynote speech about innovation.

This year they have a lot of excellent speakers lined up again. Guy will be moderating one of the evening sessions with a panel including Matt Cutts - I’m really looking forward to that. Craig Newmark (CraigsList fame) is going to be one of the keynote speakers this year - that should be good. I grew up in the Bay Area (San Jose), and have been using CraigsList for a long time. I’m looking forward to hearing him talk.

The sessions that are scheduled look like they’re going to be awesome. I’m wishing I could go to everything, but I suppose that’s why we have other employees going - so we can cover most of them.

At any rate, if any of you are planning on attending Pubcon 2007 and would like to meet up, shoot me an email and let me know. I’d love to meet up with other SEOs.

Oct 17
Guess what? Girls do SEO, too! Posted by seogurl

Josh Steimle (the owner of MWI, a Utah-based SEO and SEM firm) recently criticized Vizad for creating what he calls “fake blogs.” I won’t go into the ethical debate of owning domain names with the intent of increasing search engine rankings - Josh has some of those (check out the especially useful and relevant links on the bottom, right-hand corner - my favorites include Pain Pump Lawsuit, Herbal Remedies and an Eating Disorder Treatment Center - it’s so hard to get those skateboarders to eat!).

What really bothered me was a recent post that seemed to call into question whether a girl could do SEO. See bottom of screenshot:

Picture 3-2

I don’t want to get into the local Utah-mudslinging - I think MWI is a great firm (look at that, no “nofollow” tag!). I also think that SEO.com (formerly known as Webtargeted), OrangeSoda, Utah Webservices and 97′th Floor are good firms (still not nofollowed!). I’ve seen some of their work, and although we are competitors and they’re not always my favorite people, to me it has always felt like friendly competition.

The hard part of being a woman and owning a company in Utah, however, is that a lot of “businessmen” still don’t realize that women can be effective in the world of business - more specifically, internet marketing. Most Utah businessmen have stay-at-home wives, and that’s how they tend to view a woman’s role. For now I have chosen to start and run my own business. Part of running this business is blogging on my SEO-related website - I guess I should take it as a compliment that Josh doesn’t think a woman could have written all this?

I’m not alone - I wanted to call attention to two other women in Utah who have been involved in the SEO-industry - Janet Meiners(aka Newspapergrl) and Elisabeth Osmolowski (a moderator at Search Engine Watch) - and yes, Josh, they are both woman who actually understand SEO!

Well, as I’m sure you guessed by now, I am a woman (see picture - no further proof will be offered - this isn’t that kind of a website). Hopefully this will clear things up for you about women and SEO and that yes, a woman can write a blog all about internet marketing.

Picture 1-3

Happy Blogging/Marketing/Whatever! (Even you, Josh! ;) )

Aug 14
Reputation Management Posted by seogurl

I was driving down the street the other day when I saw a sod farm advertising their “high quality sod” at great prices. I thought that it was nice enough - until I realized that all of the lawn in front of their business was completely dead! This wasn’t the middle of winter, either - this was summertime when the lawn should have been looking good.

Even with any type of water restrictions, just watering once a week should prevent this from happening. I guess the sod people didn’t care enough about the appearance of their business to water their lawn.

If I was in the market for sod, I have to say, I would shy away from a company that couldn’t even keep their own product alive in front of their store. I couldn’t trust that the sod would grow. Whether this is a true reflection of the quality of their product is beside the point - they may grow the best sod this side of the Mississippi, however, I don’t want to risk it because their image tells me the product may be low-quality.

The same goes for having an online image. If you have a great product, but your competitor is trashing you online, you’re going to look like you have a bad brand - whether this is true or not. Companies need to do brand management and make sure that they have good pr about their company, and that they own their company and/or product name online. You don’t want people to wrongly think your product is inferior just because your competition is doing well with SEO, or trashing your reputation in forums. Always stay on top of your reputation online. People turn to the internet for information, and if all they’re seeing is bad press (whether it’s true or not), that’s what they’re going to believe.

Aug 10

I received a very good offer from someone on the Ivory Coast wanting to give me several million dollars if I would just give him my bank account information. The email sounded really convincing until I read his name - James Diarra. It sounded a bit too much like another word that isn’t too nice. (Ok, the email wasn’t really convincing…but still, to some it might be. Not that I’m trying to give sales advice to Nigerian scammers…)

Now, this could be James’ real name. I don’t believe it is, though. Most spammers wouldn’t send their real names. I would advise Mr. Diarra, however, that if he wants to sound more convincing in his email scams, to pick a name that doesn’t sound like something so gross.

I guess we can all take something from this. Company name and image is important if you want to be taken seriously. A company that only has a basement office seems a lot smaller than one with an established office. Even if it’s a huge basement office with several employees - it still makes the company seem small. Just renting some office space is sometimes that push that’s needed to get potential clients to look at your proposal again.

Then again, not all companies care. But some do, and if you have a good name, office, and image (and don’t forget reputation!) you’ll probably do well with sales, as long as you have a good sales team, and the ability to take care of clients.

Jun 15
Clown College SEO Firms Posted by seogurl

Ok, so I received an email with the following message (I’ll call the company Firm X, located in Arizona):

Your site is strong enough for top placement on Yahoo! and Google! Allow us to give you a free site review. If you want to be in the top three positions with page one exposure - we can show you at no charge how we can increase your online placement. Email us at (blank)@speedy.com.pe today and we will give you a free web site review. Our results are guaranteed. See how you can change the landscape of your online business. Remember to include all the site(s) you want us to look at and how you would like to be contacted

Sincerely,
Client Care

The funny thing about this is they’re an SEO firm sending this to me, someone that works at a utah seo company. They need to do their homework before spamming companies. The other funny thing is that my company is actually ranking on keywords while Firm X doesn’t rank on anything. (Or at least nothing worthwhile.) I googled Arizona Internet Marketing, and they didn’t show up on the first 3 pages, nor were they anywhere in the sponsored results.

I’ll use this as a word of warning to anyone searching for an internet marketing company. If an internet marketing firm “guarantees” their results - run. No reputable SEO firm will ever guarantee results because no one can predict what Google will do next, nor can they know what other SEO firms are doing to rank your competitors.

Also, see how well the firm is doing for their own website. Are their title tags well optimized? (Sorry, Firm X - another blunder you’re making.) What kind of a backlink profile do they have? What keywords do they rank on?

There are a lot of factors to consider when you’re picking an SEO firm, but do your homework so you’re not throwing your money away. There are a lot of good SEO companys out there, but there are also a lot of clowns straight out of clown college.

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