I just got back from the FOOA conference in New York last week, and it was a really great show. There were some excellent speakers that gave me some great ideas for my utah seo company and ways we can work to increase our advertising impact.

There were lots of upsides to the show such as the variety of speakers that were in attendence. Carson Systems did a great job of organizing the show, and I loved the smaller more intimate feel to the show. (There have been plenty of huge shows that I feel a bit lost in the crowd at.) Some of the speakers did a great job delivering messages of what we can do as a small business to increase our ad ROI online. There were some very cool products that were talked about, such as Video Clix, software that allows users to interactively look at videos and find out information about products in the videos by clicking on them. Go to their website to see what I’m talking about.

Another product I appreciated was the analytics software that Numeric Analytics showed that allowed you to analyze your advertising campaigns, and track whether they are producing well or not. It helps you decide when to end the campaign, or if you should keep it going.

A couple of drawbacks - the food (breakfast and lunch) was delicious, but it felt more like appetizers, and I ended up going to some of the street vendors for a bit more substantial lunch. (Sabrette hot dogs, anyone? :)) Also, some of the speakers felt to me that they were pushing their products rather than informing the attendees about what’s to come in the world of online advertising.

Overall, I would say that the show was a great success, and I’m glad I went. I look forward to coming back next year!